The following table describes the technologies intended for use when the website is launched. Cookie names and durations can vary by browser, configuration and provider updates. Before publication and after material technical changes, the cookies actually present on the website and the choices available in Cookie Settings must be verified and kept consistent with this table.
| Provider |
Purpose |
Examples |
Category |
Typical duration |
| TermsFeed Cookie Consent |
Displays the banner and Preferences Center and stores the categories selected by the visitor. |
cookie_consent_level, cookie_consent_user_accepted and, where generated, cookie_consent_user_consent_token. |
Strictly necessary |
Target configuration: up to 12 months |
| Google Analytics 4 |
Measures website use and performance. IP anonymisation is enabled. Analytics data is retained in our Google Analytics configuration for 14 months. |
_ga, _ga_* and related identifiers where deployed. |
Tracking and performance |
Typically up to 2 years |
| Google Ads Conversion Tracking |
Measures actions following an advertisement, such as a form submission or enquiry, and supports campaign reporting. |
_gcl_* and related conversion identifiers where deployed. |
Targeting and advertising |
Typically up to 90 days |
| Microsoft Clarity |
Provides aggregated usage insights, heatmaps and session-interaction analysis to improve the website. Sensitive form fields should be masked or excluded. |
_clck, _clsk, MUID and related identifiers where deployed. |
Tracking and performance |
Session to approximately 13 months |
| Tawk.to live chat |
Provides the optional live-chat function and maintains chat or session continuity. |
Chat, session and visitor identifiers; names may vary with the provider configuration. |
Functionality |
Session to approximately 6 months |
5.1 TermsFeed Cookie Consent and Preferences Center
DragMed uses the TermsFeed Cookie Consent tool to display the consent banner and Cookies Preferences Center. The tool presents the same four categories used in this Policy: Strictly necessary, Functionality, Tracking and performance, and Targeting and advertising. It records the visitor's selection in cookies stored on the visitor's device so that the website can apply the chosen settings on later visits.
The free TermsFeed tool does not provide DragMed with a central downloadable consent log. We therefore maintain appropriate evidence of the consent mechanism and its configuration, including the policy version, banner wording and technical implementation. The absence of a central log does not change your right to withdraw or change consent at any time.
5.2 Google Analytics 4
Google Analytics helps us understand traffic sources, page use, device and browser types, approximate location, engagement and website performance. DragMed uses the Google Analytics property identified in the website configuration and has enabled IP anonymisation. Google Analytics is assigned to Tracking and performance and should not receive analytics-storage permission until that category is accepted.
5.3 Google Ads Conversion Tracking
Google Ads Conversion Tracking helps us determine whether an advertisement led to a relevant website action. It may associate conversion information with an advertising interaction or campaign identifier. It is assigned to Targeting and advertising. Accepting Tracking and performance alone should not grant advertising storage, advertising user-data or advertising-personalisation permission.
5.4 Microsoft Clarity
Microsoft Clarity provides heatmaps, aggregated interaction statistics and session-replay features that help us identify navigation and usability problems. Clarity is assigned to Tracking and performance and should load only after consent to that category. Fields through which visitors submit contact, quotation, distributor, warranty or other information should be masked or excluded from capture.
5.5 Tawk.to Live Chat
Tawk.to provides the live-chat interface and may set identifiers needed to maintain a chat session and recognise a returning chat visitor. Because the main website remains available without live chat, DragMed treats Tawk.to as an optional Functionality service. The chat script should load only after consent to Functionality. Information typed into a chat is processed separately from the cookie choice and is described in the Privacy Policy.
5.6 Google Consent Mode
The website uses Google Consent Mode with analytics, advertising, advertising user-data, advertising personalisation, functionality and personalisation storage denied by default, while security storage remains available where necessary. Consent signals are updated when the visitor saves or changes choices in the TermsFeed Preferences Center. Consent Mode settings supplement, but do not replace, correct categorisation and blocking of optional scripts.
Important distinction
The retention period configured in an analytics account is not necessarily the same as the lifetime of a cookie stored in your browser. For example, DragMed's Google Analytics data-retention setting is 14 months, while a Google Analytics browser cookie may remain for a different period unless deleted or renewed.
